It Cosmetics Your Skin But Better CC Cream Dupe?

 As you can tell from this photo...I love me some It Cosmetics Your Skin But Better CC cream. It was actually a surprise favorite, as I'm not one to go for the natural look, and so BB/CC creams aren't generally my thing. I originally got the CC cream in a sample with an Ulta purchase, and I immediately bought the full size. But, despite my love for the IT Cosmetics CC cream, I couldn't help but search for a cheaper dupe, because a. that means more makeup purchases, and b. why pay $38 if there's something comparable and cheaper?

And this is where Physician's Formula Organic Wear CC cream comes in. It's not an exact dupe, but it's pretty darn close for about 1/3 the price.

It Cosmetics Ingredients: Titanium Dioxide 9.015%, Zinc Oxide 6.305%. Inactive: Snail Secretion Filtrate, Butylene Glycol, Phenyl Trimethicone, Dimethicone, Butylene Glycol Dicaprylate/Dicaprate, Orbignya Oleifera Seed Oil, Butyloctyl Salicylate, Cetyl PEG/PPG-10/1 Dimethicone, Cyclopentasiloxane, Cyclohexasiloxane, Magnesium Sulfate, Polyglyceryl-4 Isostearate, Dimethicone/Vinyl Dimethicone Crosspolymer, Aluminum Hydroxide, Hexyl Laurate, Stearic Acid, Calcium Stearate, Caprylyl Glycol, Triethoxycaprylylsilane, Ethylhexylglycerin, Phenoxyethanol, Citrus Medica Limonum (Lemon) Peel Oil, Tocopheryl Acetate, Sorbitan Isostearate, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, 1,2-Hexanediol, Water, Disodium EDTA, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Aurantifolia (Lime) Oil, Vitis Vinifera (Grape) Seed Oil, Punica Granatum Seed Oil, Pinus Sylvestris Leaf Oil, Persea Gratissima (Avocado) Oil, Niacinamide, Citrus Grandis (Grapefruit) Peel Oil, Anthemis Nobilis Flower Water, Lactobacillus/Honeysuckle Flower/Licorice Root/Morus Alba Root/Pueraria Lobata Root/Schizandra Chinensis Fruit/Scutellaria Baicalensis Root/Sophora Japonica Flower Extract Ferment Filtrate, Perfluorohexane, Olea Europaea (Olive) Leaf Extract, Glycerin, Eucalyptus Globulus Leaf Oil, Cholesteryl Isostearate, Camellia Sinensis Leaf Extract, Chrysanthemum Indicum Flower Extract, Cholesteryl Nonanoate, Cholesteryl Chloride, Pueraria Lobata Root Extract, Perfluorodecalin, Morus Alba Fruit Extract, Magnolia Kobus Bark Extract, Glycine Soja (Soybean) Sprout Extract, Diospyros Kaki Leaf Extract, Cinnamomum Cassia Bark Extract, Artemisia Princeps Leaf Extract, Pentafluoropropane, Curcuma Longa (Turmeric) Root Extract, Steareth-20, Hydrolyzed Hyaluronic Acid, Colloidal Oatmeal, Hydrolyzed Silk, Citric Acid, Sodium Benzoate, Silica, BHT, Potassium Sorbate, Aloe Barbadensis Leaf Extract, N-Hydroxysuccinimide, Hydrolyzed Collagen, Caprylhydroxamic Acid, Tocopherol, Thiamine Hcl, Riboflavin, Retinyl Palmitate, Pantothenic Acid, Palmitoyl Oligopeptide, Niacin, Folic Acid, Chrysin, Carnitine Hcl, Biotin, Ascorbic Acid, Palmitoyl Tetrapeptide-7, Chlorhexidine Digluconate. May Contain: Red 7 Lake (CI 15850:1), Iron Oxides (CI 77492, CI 77491, CI 77499)

Physician's Formula Ingredients: Titanium Dioxide (3.9%), Zinc Oxide (1%). Other: Citrus Aurantium Dulcis (Orange) Fruit Water, Dodecane, Simmondsia Chinensis (Jojoba) Seed Oil, Titanium Dioxide, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Silica, Glycerin, Lecithin, Water, Magnesium Sulfate, Polyglyceryl-4 Isostearate, Beeswax, Porphyra Umbilicalis Extract, Citrus Limon (Lemon) Peel Extract, Euterpe Oleracea Fruit Extract, Agave Tequilana Leaf Extract, Helianthus Annuus (Sunflower) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Cyamopsis Tetragonoloba (Guar) Gum, Lauroyl Lysine, Leuconostoc / Radish Root Ferment Filtrate, Leuconostoc Ferment Filtrate. May Contain: Iron Oxide

As you can see, the main ingredients are the same (though Physician's Formula has less, hence its SPF 15, as opposed to It Cosmetics's SPF 55). I appreciate that they both contain physical sunscreens. It Cosmetics obviously has a quite longer list of ingredients, but I appreciate Physician's Formula relatively pure ingredient list. 

They both come in one ounce containers, though It Cosmetics comes with a pump (I'm not showing mine because it's embarrassing, so you'll just have to take my word for it), which I prefer. Physician's Formula comes in a squeeze tube, which works just fine and is hygienic. 

It Cosmetics has a pleasant, orangey scent. This must be due to all the citrus related ingredients, which, though I like the scent, is really a detriment, as these ingredients are photosensitive. Physician's Formula doesn't have much of a scent. 

Yes, both of these are used when I'm sunless tanning, but let's just pretend these almost match my skin right now. It Cosmetics is on the top right (Light), Physician's Formula on the bottom (Light-Medium). They're both the same texture...a creamy texture that's not too thick but not too runny. I do appreciate that It Cosmetics has kind of a yellow/olive undertone, though their shades run very dark, in my opinion. 

Here you can see them just slightly sheered out (It Cosmetics on top). As you can see, they are very pigmented, which allows them to offer medium to full coverage. They have a very similar finish, which is natural without being overly shiny or dewy. For the record, I like applying these with a dense, flat topped brush (I love the Jessup brushes- which I'm planning to review soon- the face brushes are seriously a steal). 

I have dry skin, so I like the fact that they are not drying (though don't really add moisture in any way, but they also don't dry out the skin or enhance lines). They also both wear pretty well on me. Not as well as a Revlon Colorstay or Covergirl 3-in-1, but the wear time is decent. I would say I get 6 hours before either starts to break down on me or fade. For a CC cream, I think this is pretty reasonable. 

So, in conclusion, both products have a similar consistency, apply equally as smooth and with the same finish, wear for the same amount of time and both contain sunscreen. It Cosmetics edges out Physician's Formula on SPF, scent and packaging, but I think Physician's Formula Organicwear CC cream is a great substitute (and only $13-15, often on sale!). 

Are there any other great CC creams out there (that aren't completely sheer?). I've shied away from so many for fear of lack in coverage, but these two really shine, so I'd love to try others!